The Creative Equation
Leverage Creativity to Grow Your Brand
A podcast for business owners, churches, non-profits, and creative individuals who want to leverage creativity in order to increase sales and donations. You’ll get a healthy dose of graphic design tips and tricks, as well as sales and marketing strategies to help you and your brand continue to grow!
The Creative Equation
#13: How to Create a Slogan That Doesn't Suck
What makes a great story? Powerful transformation. Change. A character starts one way and by the end of the story, he or she is happier, stronger, or better. This is true in business as well. You can invite your customers into an incredible story of transformation. One great way to do this is by formulating a slogan that doesn't suck. In today's episode of the Creative Equation, we walk through the process for identifying the transformation journey you can invite your customers into and how to use that journey to create a powerful and effective slogan for your brand.
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