The Creative Equation
Leverage Creativity to Grow Your Brand
A podcast for business owners, churches, non-profits, and creative individuals who want to leverage creativity in order to increase sales and donations. You’ll get a healthy dose of graphic design tips and tricks, as well as sales and marketing strategies to help you and your brand continue to grow!
Episodes
23 episodes
#23: Plan Your Website Like a Pro: Strategy Before Design
🚨 Before you design your homepage, choose a template, or hire a developer—watch this. Most websites fail not because they look bad—but because they were built without a plan.In this video, I walk you through The Website Compass, a strat...
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11:39
#22: Four Lessons From 2024 (For a Successful 2025)
The year is coming to a close and 2025 is quickly approaching! In this video, I walk through 4 of the biggest business and marketing lessons I've learned over this last year and how we can continue to grow our brands in the new year!🔗 B...
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9:31
#21: How to Design a Logo | 4 Proven Steps
Are you tired of struggling with designing logos? Spending hours in front of a computer screen not knowing where to start?We've have developed a 4 part framework for logo design that has helped us create beautiful and effective logos ti...
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13:01
#20: Protect Your Logo With a Style Guide
Whether you're a business, a non-profit, or a church... you need a style guide to protect your visual brand. Without a style guide, you run the risk of inconsistency in the presentation of your brand, which can dilute its impact and weaken its ...
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7:54
#19: Messaging 101
You could have a stunning logo or website, but if your brand doesn't have the right MESSAGING, none of your marketing efforts are going to convert. Messaging is the backbone of any good marketing campaign and in this episode of The Creative Equ...
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27:13
#18: Don't Let Your Creativity Die
What do you do when you have a dream and it starts to slip through your fingers? If you don't fight for your dream, you'll lose it. In this episode of The Creative Equation podcast, we have a conversation with Nathan Collins, Owner of Diamond S...
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1:03:37
#17: How to Get More Clicks on Your Website
If you own a website, you want clicks. You want engagement. Too often, we aren't implementing the right strategies in order to GET clicks and engagement. In this podcast episode, we walk through some of the top ways you can ensure that your web...
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30:11
#16: Attract Dream Clients and Repel Toxic Ones
We've all had them... toxic clients. In this episode of the Creative Equation, we identify some of the top characteristics of toxic clients, and what you can do to repel them for your brand. In addition, we'll discuss ways can we attract dream ...
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25:27
#15: Leverage Your Marketing (Eric Robbins)
Your marketing assets aren't going to increase sales or engagement if you're not using them effectively. You may have world class video content, but if you only have 20 followers on social media, who is going to see it? In this episode of the s...
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Season 3
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Episode 3
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57:27
#14: How to Create a Website
Do you want to learn how to design and create a website? In today's episode of the Creative Equation, we walk through the process for designing a website that is engaging and that will lead to an increase in profits, donations, and custom...
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Season 3
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Episode 2
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37:01
#13: How to Create a Slogan That Doesn't Suck
What makes a great story? Powerful transformation. Change. A character starts one way and by the end of the story, he or she is happier, stronger, or better. This is true in business as well. You can invite your customers into an incredible sto...
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Season 3
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Episode 1
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22:19
#12: Stop Selling, Start Serving
The key to selling your service based business is to stop focusing on your sales pitch, and start serving your leads and customers. I know it sounds counterintuitive, but it will unlock deeper relationships, increase your quantity and qua...
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Season 2
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Episode 6
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23:19
#11: The Best Rebrands of All Time
Join us as we discuss the best rebrands of all time in this episode of The Creative Equation! Brandan Ritchey walks us through his experience with these brands as we identify why companies like Walmart, Google, and Dunkin' decided to take the p...
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Season 2
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Episode 5
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23:46
#10: How to Start a Creative Business
Do you want to turn your creative side hustle into a full time job? If you're interested in becoming a creative entrepreneur, starting and growing a thriving and scalable creative business, you're in the right place. On this episode of the Crea...
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Season 2
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Episode 4
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27:41
#9: Generate Content to Increase Sales
There are several reasons why you need to be generating consistent content for you audience. Not only does generating content (like blog posts, podcasts, and video content) help you increase sales, but it will help you grow your audience, nurtu...
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Season 2
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Episode 3
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31:46
#8: Why You Should Highlight Your Customers
This episode of the Creative Equation Podcast is all about highlighting your customers and how it's a great strategy for both customer retention and customer acquisition. The customer is always right. This is a pretty well-known phrase that has...
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22:37
#7: Three Things Your Website MUST Have
Welcome to Season 2 of the Creative Equation Podcast! Join this conversation with Brandan Ritchey as we unpack the three things that every website needs to have. Any person coming to your website, especially for the first time, is only go...
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Season 2
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Episode 1
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13:30
#6: Use Email Marketing to Get Sales
Studies show that it takes 6 to 7 interactions with your brand before a potential customer is ready to make a purchase. What's the easiest and most automated way to get those interactions in? Automated email marketing campaigns. In this episode...
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Season 1
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Episode 6
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12:29
#5: How to Design a Logo
In previous episodes of the show, we talked about how generating proper exposure is all about making people aware that you and your company exist. Well, it’s hard to do that when you don’t have a logo or brand identity. A company's logo desi...
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Season 1
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Episode 5
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19:10
#4: Exceed Customer Expectation
Exceed customer expectation so that your customers become extremely brand loyal. Customer retention is important. But more than simply keeping existing customers, we need to be nurturing our past customers and, more importantly, building a trib...
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Season 1
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Episode 4
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11:07
#3: Remove Friction From Your Brand
Friction is anything that stands in the way of our customers' interactions with our brand. Great brands are created when we eliminate friction from our customers' journey.We need to remove all friction, distractions, barri...
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Season 1
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Episode 3
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15:52
#2: How to Organically Increase Your Website's SEO
I can’t tell you how many business owners have asked me, “How do I get my website to pop up first on Google?” What they are really asking is “How do I improve my website’s search engine optimization?” Well, you can pay a SEO special...
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Season 1
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Episode 2
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13:58