The Creative Equation

Leverage Creativity to Grow Your Brand

A podcast for business owners, churches, non-profits, and creative individuals who want to leverage creativity in order to increase sales and donations. You’ll get a healthy dose of graphic design tips and tricks, as well as sales and marketing strategies to help you and your brand continue to grow!

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The Creative Equation

#20: Protect Your Logo With a Style Guide

January 03, 2025 • Ritchey Creative

Whether you're a business, a non-profit, or a church... you need a style guide to protect your visual brand. Without a style guide, you run the risk of inconsistency in the presentation of your brand, which can dilute its impact and weaken its recognition among your audience.

Think of the style guide as a protective measure for your visual brand. A roadmap for what colors are approved... what fonts to use... how to use (and not use) your logo and iconography.

Need help creating a logo or style guide? Reach out to us online at ritchey-creative.com

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