The Creative Equation
Leverage Creativity to Grow Your Brand
A podcast for business owners, churches, non-profits, and creative individuals who want to leverage creativity in order to increase sales and donations. You’ll get a healthy dose of graphic design tips and tricks, as well as sales and marketing strategies to help you and your brand continue to grow!
The Creative Equation
#3: Remove Friction From Your Brand
Friction is anything that stands in the way of our customers' interactions with our brand. Great brands are created when we eliminate friction from our customers' journey.
We need to remove all friction, distractions, barriers, and headache points from our websites, from our marketing, and from our brands. The more friction our customers have to endure, the more likely they are to drop the sale and choose to buy elsewhere.